After talked to her,I suggest to take four series photos about the stray dogs both inside the pound and outside.Use four kinds of color to explaim different mood of Independent,Lonly,Fun and Sad.After taking photos with the dogs.I try to let people more easy to understand the ad.Each series I add one photo about the toy dog.Contrast with the real dog , and talking about the story.
Quite apart from , it is not a toy.
It is a life. Big picture
Maybe you will throw a toy,because it was broken.But how a life?